Bruno Chiquetti

I'm Zoho Developer

About

CRM and automation specialist with a background in sales, project management, and tech. I lead initiatives that optimize processes and scale results. Today, I apply this experience at Upscale to help companies grow through smart prospecting.

Zoho Developer & Business Solutions Architect.

With years of experience in CRM implementation and development, I've led strategic projects for companies in Brazil and Europe across industries like automotive, logistics, telecom, and retail. I specialize in building intelligent workflows, automations, and integrated apps using Zoho — always focused on results and scalability.

  • Birthday: 1 Jan 1997
  • Website: drivensuccessnow.com
  • Phone: +55 47997920614
  • City: Santa Catarina, Brazil
  • Age: 28
  • Degree: Bachelor’s
  • Email: bruno@upscale.systems
  • Freelance: Available

I've been working with Zoho since 2020, delivering full-cycle CRM implementations, custom apps, and integrations that help companies improve their sales, service, and operations. My background includes hands-on development, team leadership, and project management across 30+ implementations. Today, I lead CRM and web initiatives at Salvador Caetano and run my own SaaS company, Upscale CRM, focused on prospecting automation and sales acceleration for complex B2B teams.

Happy Clients Businesses that trusted our expertise to automate, scale, and grow.

Successful projects delivered From smart workflows to full CRM implementations across multiple industries.

Hours of development & support Focused on integrations, automations, and scalable business processes.

Professionals trained or managed Sales, marketing, support, and tech teams empowered to get the most out of Zoho.

Skills

My core technical and strategic competencies

Zoho Suite

  • Zoho CRM (Customization, Deluge)
  • Zoho Creator (Low-Code Apps)
  • Zoho Analytics (SQL, Dashboards)
  • Integrations (API, n8n)

Management

  • B2B Sales Automation
  • Workflow Optimization
  • Project Management (Scrum, KPIs)
  • Team Training

Technologies

  • JavaScript (Client Script)
  • SQL (Zoho Analytics)
  • n8n (Automations)
  • HTML/CSS (Basic)

Resume

My journey started in sales, where I learned the importance of understanding customer pain points and turning them into solutions. Then, I dived into technology and management, leading complex projects and developing solutions that optimize processes and drive business growth. I’ve faced major challenges—from implementing Zoho CRM across different companies to developing automations that simplify operations. Along the way, I gained expertise in agile methodologies, support management, Jira, Atlassian, and automation with n8n. All of this led me to Upscale, where I apply my experience to build a product that truly solves the challenges of prospecting and commercial intelligence. I believe technology should be an enabler, not a barrier. My focus is on solutions that simplify and processes that scale. Always open to discussions about CRM, automation, and technology-driven sales.

Summary

Bruno Chiquetti

Zoho Solutions Architect and CRM Automation Specialist with 5+ years of experience designing scalable business solutions, optimizing sales processes, and leading technical teams across Brazil and Europe.

  • Balneário Camboriú, Santa Catarina, Brazil
  • +55 (47) 9 9792-0614
  • bruno@upscale.systems

Education

Bachelor's Degree in Business Administration

2015 - 2019

UNIVALI, Brazil

Specialized in tech-driven business strategies and process optimization, laying the foundation for my CRM automation career.

Professional Experience

Zoho Solutions Architect & Consultant

2021 - Present

Upscale, Balneário Camboriú, Brazil/Europe (Remote)

  • Founder of Upscale, leading CRM and sales automation projects focused on complex B2B sales.
  • Built and launched a SaaS product, delivering advanced Zoho solutions across Brazil and Europe.
  • Responsible for product strategy, client acquisition, and outbound operations.
  • Specialized in Zoho Apps Implementation, Deluge scripting, and API integrations.
  • Developed business process optimization strategies for tech-driven sales.

Senior Zoho Solutions Architect

2024 - Present

Salvador Caetano (Toyota & Lexus), Portugal

  • Managing large-scale CRM migrations for 300+ users across dealership networks.
  • Leading system integrations and automation projects for automotive sales processes.
  • Working closely with business and IT teams to ensure long-term platform stability.
  • Overseeing digital project delivery and maintenance of Zoho ecosystems.

Zoho Solutions Team Lead

2023 - 2024

WYperformance (formerly GROWVOX), Portugal

  • Led a team delivering custom Zoho solutions and workflow automation.
  • Designed architecture for multiple departments ensuring adoption and performance optimization.
  • Aligned technical solutions with client goals and internal KPIs.
  • Managed cross-functional projects combining Zoho CRM, Creator, and Flow.

Lead Zoho Developer & Consultant

2021 - 2022

GROWVOX, International Clients

  • Developed scalable CRM solutions for global client base.
  • Managed dedicated Zoho team creating custom automations and integrations.
  • Improved internal processes and accelerated delivery cycles.
  • Implemented sales process automation for B2B environments.

Zoho Solutions Consultant

2020 - 2021

CRM7, Brazil

  • Led post-sales implementations combining consulting and automation strategies.
  • Optimized B2B sales operations through tailored CRM solutions.
  • Collaborated directly with clients to map and improve business processes.

Portfolio

Clients and partners who trusted my Zoho and process automation expertise.

Services

With extensive experience in Zoho implementations and sales automation, I help businesses optimize their operations through tailored CRM systems, custom applications, and workflow automation. My solutions are designed to simplify complex processes, enhance team productivity, and drive measurable results—whether for startups, SMEs, or large-scale enterprises.

Zoho CRM Implementation

Custom implementation of Zoho CRM tailored to your sales processes with pipeline management, lead scoring, and conversion tracking.

Sales Process Automation

End-to-end automation of sales workflows including lead nurturing, follow-ups, and deal progression using Zoho Flow and Deluge scripting.

Custom Zoho Apps

Development of custom business applications using Zoho Creator for unique workflows like inspection systems and quality control.

System Integrations

Seamless integration between Zoho and other platforms (Payment Gateways, ERP, Marketing Tools) using APIs and middleware solutions.

B2B Process Optimization

Analysis and redesign of complex B2B sales processes with CRM alignment to improve efficiency by 30-40%.

Large-Scale CRM Migration

Enterprise-level CRM migration services for 300+ users with data mapping, training, and adoption strategies.

Contact

Get in touch to discuss your Zoho automation needs

Address

Balneário Camboriú, Santa Catarina - Brazil.

Call Us

+55 47997920614

Email Us

bruno@upscale.systems