Portfolio Details
Salvador Caetano
Senior Zoho Solutions Architect & Project Manager
2023 – Present
I lead CRM and web-related digital transformation projects across multiple brands in the Salvador Caetano group, including Toyota, Lexus, Nissan, and CaetanoAuto. I manage a team of developers and oversee the architecture and continuous improvement of Zoho-based solutions.
🔹 Toyota & Lexus – CRM Migration & Process Automation
Overview:
Large-scale CRM migration and end-to-end digital process transformation for over 300 users.
Key Deliverables:
- Led the migration to a unified CRM ecosystem using Zoho CRM and Creator apps
- Designed and implemented new sales and operational workflows
- Delivered advanced marketing automation for lead engagement and campaign tracking
- Developed and deployed a full event management system including:
- Landing pages
- Automated emails with personalized QR codes
- A Creator back-office to manage attendees, events, and QR code validation
- Manage the Toyota & Lexus used vehicle websites, create promotional landing pages, and run targeted campaigns
- Implemented Zoho Desk for customer support and led bi-directional integration with EasyVista (Salesforce-based)
- Currently leading a project for managing demo and courtesy car requests with external system integration for vehicle ordering
🔹 AI-Powered Chatbot – Other Group Company
Overview:
Lead qualification and customer assistance chatbot.
Key Deliverables:
- Designed and implemented an AI-based chatbot to qualify leads and provide guided assistance based on intent
- Trained internal teams on usage and performance monitoring
🔹 Nissan – Demo & Courtesy Car Flow
Overview:
CRM enhancements and test-drive scheduling improvements.
Key Deliverables:
- Led the implementation of demo and courtesy car request workflows
- Managed widget customization to improve test drive booking logic and data validation
🔹 CaetanoAuto – Consent-Driven Marketing Automation
Overview:
Integrated marketing and compliance ecosystem.
Key Deliverables:
- Implementing Zoho Campaigns and CRM integrated with the company's consent management system
- Building Zoho Landing Pages integrated via Zapier to Campaigns/CRM and the centralized consent hub